Honest Review of Kajabi – Is it Worth the Money? (2024 Updated)

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Written By Sarah Thompson
Kajabi: Review

In this article, we will provide a comprehensive review of Kajabi, a popular all-in-one web hosting platform designed to help entrepreneurs create, market, and sell online courses and digital products. We will begin by offering a brief overview of Kajabi and its core features, followed by a thorough examination of kajabi review its various aspects, from course and whole online business creation and management to pricing and customer support.

The purpose of this review is to help potential users of Kajabi make an informed decision about whether or not the platform is the right fit for their needs. We will delve into both the advantages and disadvantages of Kajabi’s features, compare it to alternative platforms, and provide helpful tips for those considering using Kajabi. By the end of this article, readers should have a clear understanding of Kajabi’s key features used, pricing, and overall value proposition.

What is kajabi?

What is Kajabi?

Kajabi is a powerful all-in-one platform that enables entrepreneurs, educators, and creators to build, market, digital products online course platforms, digital agencies. Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi has grown to become a popular choice for individuals and businesses seeking an integrated solution to manage their online presence and revenue generation.

Origins and Background:

Kenny Rueter and Travis Rosser created Kajabi out of a desire to simplify the process of launching an online business. They recognized that many entrepreneurs were struggling with the technical complexities of setting up websites, payment processing, and marketing their products. Kajabi was designed to address these challenges by offering a user-friendly online platform that consolidates all the essential tools needed to create, market, and sell digital products.

Kajabi Origin

Pros and Cons of Kajabi:


All-in-One Platform: Kajabi is an all-in-one solution for creating, marketing, and selling online courses, digital products, and membership site, streamlining the entire process and eliminating the need for multiple tools.

User-Friendly Interface: The platform is designed with ease of use in mind, featuring a drag-and-drop builder and an intuitive interface that caters to users of all skill levels.

Comprehensive Features: It offers a wide range of features, including course creation tools, website building, email marketing tools, payment processing, and advanced automations capabilities.

Integrations: The platform supports integration with various third-party tools and services, such as CRM systems, social media platforms, and email marketing software.

Strong Support and Community: Kajabi courses provides extensive support resources, including an extensive knowledge base, video tutorials, chat support, and responsive customer support. Users can also benefit from a vibrant community of fellow course creators for advice and support.

Mobile Responsiveness: Kajabi ensures that all websites and landing pages created on the platform are mobile-responsive, adjusting their layout and design to look great on any device.

Kajabi Review


Cost: Kajabi’s pricing can be relatively high, especially for beginners or small businesses with limited budgets. The platform’s pricing structure may not be affordable for everyone.

Limited Advanced Customization: It offers various customization options, users seeking more advanced design or functionality may find the platform’s capabilities somewhat limiting.

Potential Integration Issues: Some users have reported issues or limitations when integrating Kajabi with certain third-party tool and services, which may affect the seamless operation of their online business.

No Kajabi Free trial Plan: Unlike some competitors, Kajabi does not offer a full free trial plan, making it less accessible for those looking to pay monthly or to test the platform before committing to a paid subscription.

Learning Curve: While Kajabi is generally user-friendly, newcomers to the platform may experience a learning curve as they familiarize themselves with its features and capabilities.

Core Kajabi Features

It offers a comprehensive set of features that cater to various aspects of running an online business. Some of the core features include:

Course Creation & Management

Kajabi provides a robust online course builder that enables users to create and organize content, develop quizzes and assessments, create courses, and offer a seamless learning experience to their students.

Kajabi Course Creation & Management

Website & Landing Page Builder

With Kajabi’s website builder, users can create visually appealing, mobile-responsive websites and landing page without any coding knowledge. It offers various customizable themes and templates to suit different styles and niches.

Kajabi Website & Landing Page Builder

Email Marketing & Automation

Kajabi’s built-in email marketing tools allow users to design and send targeted email campaigns, segment their audience, and set up automated email sequences to engage and nurture their leads.

Kajabi Email Marketing & Automation

Sales Funnel Builder

Users can create sales funnels with Kajabi’s integrated, sales funnel builder, pages, and opt in pages call-in forms, and checkout process. Kajabi supports various payment gateways and offers one-time payments, subscriptions, and payment plans.

Kajabi Sales Funnel Builder

Analytics & Reporting

Kajabi provides detailed analytics and reporting tools that help users track their sales, conversions, and customer engagement, enabling them to make data-driven decisions for their business and growth plan.


Kajabi can be integrated with a wide range of third-party tools and services, such as CRM systems, social media platforms to further enhance its capabilities.

Customer Support & Community

It offers extensive customer support through various channels, including chat support, email, and a vast and extensive library of resources, tutorials, and webinars. Additionally, Kajabi boasts a vibrant community where users can connect, learn from each other, and share their experiences.

Kajabi Customer Support & Community

Who Kajabi is Designed For

Kajabi is designed for a diverse range of individuals and businesses looking to create and sell online courses, digital products, and membership sites. The platform caters to various industries, niches, and expertise levels, making it a versatile solution for a wide range of users.

Diving into the Kajabi Platform

The platform provides a user-friendly and intuitive interface that enables users to easily get started and navigate it. Here, we will discuss the process of signing up for Kajabi access and navigating the platform’s various features.

Signing Up for Kajabi Access:

  1. Visit the Kajabi website: To sign up for Kajabi, go to their website (www.kajabi.com) and click on the “Get Started” button.

  2. Choose a plan: It offers several pricing plans with different features and limitations. Select the plan that best suits your needs and budget. You can also opt for a free trial to explore the platform before committing to a paid plan.

  3. Create an account: Fill in the required information to create your Kajabi account, including your name, email address, and password. You may also be asked to provide some details about your business and goals.

  4. Set up payment: If you choose a paid plan, you’ll need to enter your payment information. It offers both monthly and annual billing options, with discounts available for annual subscriptions.

  5. Complete the onboarding process: Once you’ve signed up, Kajabi will guide you through an onboarding process that helps you familiarize yourself with the platform and set up your first online course, website, or sales funnel.

Kajabi Pros & Cons (2023 Review)

Navigating the Kajabi Platform:

Kajabi features a clean, organized dashboard that makes it easy to access and manage various aspects of your online businesses. Some key areas to explore include:

Products: This is where you create, edit, and manage your online courses, digital products, and membership site. You can organize your content, customize the appearance, and set up pricing and payment options.

Website: Use the website builders to create and customize your main website, landing pages, and blog. You can choose from a variety of templates, edit the design, and add your branding elements.

Marketing: This section houses Kajabi’s email marketing and automation tools, allowing you to create and manage email campaigns, set up automated email sequences, and segment your audience.

Sales: Access sales reports and analytics, manage your sales funnels, and integrate with payment gateways to process transactions.

Settings: Manage your account settings, customize your domain, and access advanced features, such as code editor for further customization.

Help & Support: Access Kajabi’s extensive knowledge base, video tutorials, and support resources, or get in touch with their customer support team for assistance.

Kajabi Page builder

Website and Landing Pages Design

Theme Selection

It offers a range of professionally designed themes for websites and landing pages, catering to different industries and niches. Users can select a theme that best suits their target audience and brand image.


The platform provides a user-friendly, drag-and-drop website builder that enables users to customize their website and landing page without needing any coding knowledge. Users can add various elements, such as images, videos, text blocks, and forms, to create visually appealing and functional pages.

Fully Mobile Responsive Design

Kajabi ensures that all websites and landing page created on the platform are mobile-responsive, automatically adjusting their layout and design to look great on any device, including smartphones and tablets.

Sales and Payment Processing

Checkout and Payment Options: Kajabi provides a seamless checkout accept payments process, supporting various payment gateways, such as Stripe and PayPal, and offering multiple payment options, including one-time payments, subscriptions, credit card details and payment plans.

Kajabi Pricing Structure: the Kajabi app offers a tiered pricing structure with different plans and features, catering to various user needs and budgets. Users can choose from Basic, Growth, or Pro plans, each with varying levels of functionality and limitations.

Integration with Affiliate Programs: The platform supports integration with affiliate programs, allowing users to create and manage affiliate partnerships to promote their courses and digital products and generate additional revenue.

Kajabi Pricing Plans

It offers three main kajabi pricing tiers to cater to different needs and budgets: the Basic plan, Growth, and Pro. Each kajabi plan comes with a set of features and limitations, with higher-tier plans offering more advanced functionalities.

Kajabi Pricing Plans

Basic Plan:

This plan costs $149 per month when free plan is billed annually or $199 per month when annual plan is billed monthly. It includes:

  • Up to 3 products

  • Up to 3 pipelines

  • Up to 10,000 contacts

  • 1 website

  • Basic automation

  • 0% transaction fee

    Growth Plan

    This plan costs $199 per month when billed annually or $299 per month when billed monthly. It includes:

  • Up to 15 products

  • Up to 15 pipelines

  • Up to 25,000 contacts

  • 1 website

  • Advanced automation

  • Affiliate program

  • 1% transaction fee

    Pro Plan

    This plan costs $399 per month when billed annually or $499 per month when billed monthly. It includes:

  • Unlimited products

  • Unlimited pipelines

  • Up to 100,000 contacts

  • 3 websites

  • Advanced automation

  • Affiliate program

  • 0% transaction fee

  • Code editor

All kajabi plans include unlimited landing page, marketing emails, and membership sites, and marketing emails, as well as 24/7 customer support. Kajabi also offers a 14-day free trial for each kajabi growth plan, so you can try it out before committing to a subscription.

Alternatives to Kajabi

There are several popular alternatives to Kajabi for creating and selling online courses and digital products. Some of these alternatives include:

Teachable: A popular platform for course creation and marketing, with features like customizable sales pages, quizzes, and certificates.

Thinkific: A user-friendly platform that offers customizable course creation, marketing, and sales features, as well as integrations with popular third-party tools.

Podia: A comprehensive platform that includes course creation, membership site features, and digital product sales, with a user-friendly interface and no transaction fees.

LearnDash: A WordPress plugin that allows you to create and sell online courses using your existing WordPress website, with features like drip content and gamification.

Udemy: A popular online marketplace that allows you to create and sell courses to a large audience, with features like course analytics and marketing tools.

Alternatives to Kajabi

FAQs – Kajabi

Q: Does Kajabi offer a free trial?

A: Yes, Kajabi offers a 14-day free trial for new users to try out their platform and its other features first.

Q: Does Kajabi offer a free trial?

A: Yes, Kajabi is beginner-friendly and offers a user-friendly interface with step-by-step tutorials and support to help users get started.

Q: Is Kajabi suitable for beginners in online business?

A: Yes, Kajabi is beginner-friendly and offers a user-friendly interface with step-by-step tutorials and support to help users get started.

Q: Are there any hidden fees with Kajabi pricing plans?

A: No, Kajabi pricing plans and monthly fee are transparent and there are no hidden fees. However, some third-party integrations may require additional transaction fees afterwards.

Q: What is Kajabi used for?

A: Kajabi is an all-in-one platform for course creation, membership site, and email marketing campaigns, website hosting, and more. It is used by creators and entrepreneurs to build and monetize their online businesses.

Q: How much is Kajabi cost?

A: Kajabi offers only three pricing tiers and plans: Basic ($149/month), Growth ($199/month), and Pro ($399/month). Each kajabi basic plan and growth plan includes different features and capabilities.

Q: How much is Kajabi per month?

A: Kajabi’s pricing plans start at $149 per month for the Basic plan and go up to $399 per month for the Pro plan.

Q: Is There a Kajabi App?

A: Yes, Kajabi has a mobile app that is available for both iOS and Android devices. The Kajabi app allows you to access your account, create and edit content, manage your products. Communicate with your audience on-the-go.

Final Verdict: Is Kajabi Worth the Money?

Whether Kajabi is worth the money depends on your specific needs and budget. Kajabi is one platform that offers features such as course creation, membership site, and more. If you are looking for a comprehensive solution to build and monetize your online business. The Kajabi free or can be a great investment. As you weigh the pros and cons of using Kajabi for your online business, it’s important to consider other valuable resources that can complement your journey. If you’re looking to expand your knowledge in affiliate marketing, we recommend checking out our curated list of top affiliate marketing courses to enhance your skills and strategies. Additionally, for seamless payment processing and enhanced customer experience, consider integrating Shop Pay, a reliable e-commerce solution.