Websites & Online Businesses for Sale

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Written By David Pate
Online Businesses for Sale

In the age of digital transformation, online businesses for sale have become a beacon of business opportunity. From the dynamic world of ecommerce to innovative technology businesses, the online marketplace is teeming with potential. Whether you’re a seasoned entrepreneur or a hopeful investor, the allure of online businesses for sale presents an unprecedented chance to leap into the entrepreneurial world.

The purpose of this guide? To make sense of the bustling world of buying and selling online businesses. We’ll explore everything from defining what an online business is to the intricate process of buying or selling one. So buckle up; it’s going to be an informative ride!

Understanding Online Businesses

An online business operates on the digital frontier, transcending traditional brick-and-mortar boundaries. It comes in various flavors, such as an ecommerce brand that might sell everything from fashion to gadgets, Software as a Service (SaaS) companies offering cloud-based solutions, or an Amazon FBA business that leverages Amazon’s vast infrastructure.

The importance of internet business is undeniable and has a massive influence across various industries. From health care to entertainment, online platforms are reshaping how we conduct business and interact with customers.

Key to success in this realm is understanding the financial dynamics:

  • Cash Flow: An ongoing stream of income that keeps the business afloat, critical for stability and growth.

  • Monthly Revenue: A snapshot of earnings that reflects the business’s health, highlighting the potential for both profitability and scalability.

Online Businesses for Sale

How to Sell an established Business?

Selling an online business is a process that requires careful planning, strategic positioning, and a keen understanding of the market. Whether you have an ecommerce brand, a SaaS company, or an Amazon FBA business, here’s how you can navigate the complex process of selling your online business:

Preparing for Sale

  • Evaluating Profitability and Growth: Understand the value of your business by analyzing profits, growth trends, and future potential. This will help you set a realistic and attractive selling price.

  • Great Opportunity for New Owner: Highlight the unique aspects that make your business an enticing opportunity for potential buyers. Whether it’s a loyal customer base, innovative products, or strategic market positioning, make it shine.

Listing and Advertising

  • Using Business Listings, Websites, Empire Flippers: Leverage specialized platforms, websites, and brokers to list your business. Sites like Empire Flippers offer a dedicated space for listing online businesses for sale.

  • Creating Email Alerts, Engaging Business Owners: Implement a marketing strategy that reaches your target audience. Utilize email alerts to keep potential buyers informed and directly engage with fellow business owners who might be interested.

Closing the Sale

  • Negotiating Price: Be prepared for negotiations. Understand your bottom line, but also be willing to engage in constructive discussions with serious buyers.

  • Understanding Market Trends: Be aware of the current market trends in your industry. It will help you time your sale perfectly and respond to buyer inquiries with confidence.

  • Legal Compliance: Ensure that all legal paperwork is in place, and the sale complies with all relevant laws and regulations.

  • Smooth Transition: Offer support to the new owner during the transition phase. It builds trust and can make the entire process smoother.

online business for sale

How To Buy An Online Business?

Unlike a traditional brick-and-mortar store with a conspicuous “For Sale” sign in its window, the pathway to buying an online business online might not be so apparent. However, with the right guidance, the process becomes more accessible. Generally, there are three distinct approaches to finding and purchasing an online business or store:

Direct Purchase

The most straightforward way to purchase an online store is by connecting with a store owner directly and making a direct purchase. Yet, this approach may be a tad more complex. Here’s how to navigate it:

  • Social Media Connections: Platforms like LinkedIn can be goldmines to find business owners listing their websites for sale.

  • Direct Contact: If you stumble upon a business you admire, don’t hesitate to contact the site owner using the contact information listed on their website. A direct inquiry may reveal a willingness to sell.

Online Exchange

A more systematic approach to acquiring an online business involves utilizing an online exchange:

  • Valuable Insights: Exchanges offer essential financial and contact information, along with listing prices, empowering you to make an informed bid.

  • Safe Environment: These platforms often provide a secure space for buying and selling an online business. Some even operate in an auction format. Several renowned exchanges are mentioned later in this guide.

Online Broker

If the task of finding the perfect online business seems daunting, you might opt for professional assistance:

  • Professional Services: An online broker acts as your guide in the digital marketplace, offering services akin to financial or real estate brokers. They conduct due diligence to ensure the acquisition aligns with your interests and goals.

  • Convenient Platforms: Many platforms that list individual businesses for sale also connect you with skilled brokers.

Platforms for Online Businesses For Sales


Empire Flippers Logo
Empire Flippers
Empire Flippers

The #1 Curated Online Business Marketplace

Get Started for Free →

Empire Flippers is a global marketplace that primarily focuses on large online businesses, including e-commerce stores, Amazon FBA, display advertising sites, affiliate websites, and Software-as-a-Service (SaaS) products.

One of the key advantages of Empire Flippers is the extensive professional support provided to buyers. This includes:

  • Vetting businesses before listing them to ensure quality.

  • Assisting buyers in making decisions aligned with their goals.

  • Supporting the transfer of ownership with dedicated migration managers.

  • Empire Flippers caters to investors looking for well-established online businesses and offers a streamlined and supported process for purchasing such businesses.

2 Logo

Download the new Guide to Selling Your Business

10th Anniversary Edition Today Edition Today → is globally recognized as one of the largest online business marketplaces globally, featuring over 20 business categories such as retail, education, healthcare, and many more. The platform provides access to more than 45,000 business listings for sale, ranging from established businesses to franchise opportunities, asset sales, and commercial real estate.

  • Business Broker Assistance: The platform offers assistance from professional business brokers who can help buyers evaluate the cost of a business or provide guidance based on individual goals and budgets.

  • Free Valuation Service: provides free tools to estimate the value of a business, helping buyers to make an informed decision.

  • Diverse Opportunities: The platform’s extensive database caters to a wide range of interests and investment levels, making it suitable for various types of buyers.

Overall, is known for its large-scale offerings of sale listings and professional support, appealing to those looking for a wide variety of unique business opportunity opportunities.





Flippa First Access – Get Deals 21 Days Before the Rest.

Learn More →

Flippa is a unique global auction marketplace specializing in online businesses, particularly in the fields of e-commerce, Software-as-a-Service (SaaS), entertainment and mobile apps. With over 5,200 established businesses and startups listed, Flippa attracts digital entrepreneurs and investors.

  • Websites in diverse niches.

  • Domains.

  • Shopify stores.

  • Dropshipping businesses.

  • Google AdSense websites.

  • Amazon FBA businesses.

  • Amazon Affiliate websites.

  • Blogs, social media accounts, dating websites, and mobile apps.

The platform’s layout and auction format create an engaging and competitive environment for buying and selling online businesses. This often leads to finding unique opportunities and potential bargains.

4 Logo website

Houlihan Lokey serves as the

trusted consultant → is the website for Houlihan Lokey, a prominent international investment advisory firm. They specialize in mergers, acquisitions, capital markets, financial restructuring, and valuation.

  • Mergers & Acquisitions (M&A) Advisory: Assisting companies in successfully navigating complex merger and acquisition landscapes.

  • Valuation: Providing objective assessments of business value for various purposes such as financial reporting, tax planning owner financing, or strategic management.

  • Capital Markets Services: Offering advice on optimizing capital structure and financing strategies.

  • Financial Restructuring: Assisting distressed companies in identifying and implementing strategic financial solutions.

While is not a marketplace for buying and selling businesses directly, it is an essential platform for those seeking professional guidance before investing in or acquiring a business. Their expertise and reputation make them a go-to resource for corporate clients, financial sponsors, and government entities.

5 logo website

Start a conversation with one of our licensed

professional brokers. Sell your Business → is a business brokerage agency that assists in buying and selling small businesses. Unlike platforms where buyers may directly interact with sellers, at, buyers deal with brokers rather than with small business owners themselves.

  • Broker-Assisted Transactions: Facilitating the purchase process through experienced brokers who represent the seller.

  • Varied Business Opportunities: Offering a wide range many opportunities of small businesses across different sectors and industries.

  • Secure Payment Process: Utilizing third-party escrow services, which hold funds until assets are transferred, to enhance transaction security





SideProjectors / Sell, Buy & Discover

Awesome Side Projects →

SideProjectors is a marketplace that caters specifically to entrepreneurs looking to sell or buy side projects, startups, or existing online businesses. It is known for featuring a broad variety of businesses at relatively lower prices.

  • Diverse Opportunities: Offers a wide range of online businesses, including SaaS applications, e-commerce stores, and content websites.

  • Affordability: Often features businesses with lower prices, making it accessible for entrepreneurs on tighter budgets.

  • Potential Growth: Many listed projects may not be highly profitable yet but have the potential to grow with the right marketing and development efforts.


FE International logo

FE International

FE International website

FE Award-winning service makes selling your

Technology business easy Get a Free Valuation →

FE International is a professional website front company and online business brokerage firm that specializes in selling high-cost online businesses, such as affiliate websites, SaaS applications, and e-commerce stores.

  • High-End Listings: Focuses on larger online businesses with substantial profitability.

  • Professional Brokering: Provides a full-service approach, including vetting businesses, arranging transactions, and supporting transitions.

  • Diverse Opportunities: Offers various types of businesses, including SaaS, affiliate sites, and e-commerce stores





Discover the Value of Your Online Business
No Strings Attached Free Valuation→

QuietLight is a renowned online business brokerage that offers well-vetted internet businesses for sale. They provide services for various types of online businesses, including Amazon FBA, content websites, and SaaS (Software-as-a-Service) businesses.

Vetted Listings: Offers only thoroughly evaluated businesses to ensure quality and reliability.

Diverse Opportunities: From e-commerce to affiliate marketing, a wide variety of online businesses are available for purchase.

Professional Guidance: Provides expert assistance throughout the buying process, from selection to transition.


Latona's Logo



Latona’s experience online business brokers review

business determine what the Options for sale are→

Latona’s is an e-commerce and SaaS business brokerage specializing in mergers and acquisitions. It offers a wide range of online businesses at different price ranges.

  • Specialized Services: Offers services in buying and selling content websites, e-commerce stores, domain portfolios, and SaaS businesses.
  • Range of Prices: Business prices can vary significantly, ranging from 5 figures to 8 figures.
  • Professional Assistance: Provides assistance in all stages of buying and selling, including negotiation, due diligence, and transition support.


Digital Exits

Digital Exits

Digital Exits

Navigate Your Success: Sell Your Business with

Digital Exit

Digital Exits is an online business brokerage that, while not boasting the same variety as other platforms, provides a curated selection of well-vetted online businesses for sale.

Crated Selection: Focuses on quality over quantity, offering a smaller but carefully selected range of businesses.

Expert Assistance: Provides professional support and guidance throughout the buying process.

Diverse Opportunities: Even with a smaller selection, offers various types of online businesses, such as e-commerce and wholesale businesses.


Q: How do I start an online business to sell?

A: Identify a profitable niche first. Create an online storefront using a platform like Shopify or Etsy, add products, browse listings, establish secure payment methods, and start a marketing campaign, utilizing SEO, social media, and email marketing.

Q: How do I start an online business to sell?

A: Identify a profitable niche first. Create an online storefront using a platform like Shopify or Etsy, add products, browse listings, establish secure payment methods, and start a marketing campaign, utilizing SEO, social media, and email marketing.

Q: What type of business sells online?

A: There’s a wide range of businesses that sell online, from physical products (clothing, electronics, handmade crafts) to digital goods (e-books, software, digital art), as well as services (consulting, coaching, freelance work).

Q: What is the best platform to sell for a small business?

A: Shopify, WooCommerce, Amazon, and Etsy are all excellent platforms for small businesses, with varying features, costs, and benefits. The best one for your own business depends on your specific needs and goals.

Q: Do I need a company to sell on my website?

A: While not strictly necessary, forming a business entity offers advantages such as personal liability protection, enhanced credibility established business owner and name, and potential tax benefits.

Q: What industry is the most profitable ecommerce business?

A: This can vary greatly depending on your specific market and audience. However, businesses in the technology, health and wellness, beauty, and personal care industries often see high profits.

Q: What is

A: is an online platform where you can buy and sell digital assets like websites, online businesses, domains, apps, and eCommerce stores.

Q: Where is the best place to sell a business?

A: Online marketplaces like BizBuySell,, or Flippa can be good choices. Working with a business broker can also be beneficial, especially for larger businesses.

Q: How can I sell my small business fast?

A: Accurately value your business, ensure all financials and legal paperwork are in order, market it on multiple platforms, and consider hiring a business broker for assistance.

Q: What is the best online business to start without money?

A: Affiliate marketing, content creation (blogging, YouTube), and offering freelance services in a field you’re knowledgeable in can be started with low or no capital.

Final Words

The market for online businesses for sale has expanded dramatically, offering a diverse array of options for both buyers and sellers. From e-commerce stores and digital service providers to affiliate marketing sites and specialized platforms like Flippa for buying and selling digital assets, the opportunities are vast. The rise of various platforms has made it easier than ever to find, evaluate, and purchase an online business for sale that aligns with one’s goals and interests. As this market continues to evolve, it opens doors for entrepreneurs to buy existing or buy online businesses, and for owners to exit profitably. A blend of due diligence, understanding the specific niche, and utilizing professional services such as brokers or investment advisors ensures a successful transition and positions the online business for future growth and success.